Overview
The Urban Basket, a fast-growing organic grocery and wellness store chain, collaborated with TheGoldXM to design a set of eco-friendly, branded paper bags that would align with their mission of sustainability and clean living.
The goal was to create a packaging design that was not just functional but also told a story—about freshness, trust, and eco-conscious values. These paper bags needed to be both visually appealing and durable enough to handle day-to-day use in their physical stores.
We incorporated organic textures, nature-inspired colors, and minimalist branding elements to reflect the brand’s earthy, responsible tone. The bags were also made print-ready with specifications optimized for large-scale production.
Features
What We Provide
Solution and Result
The final design was implemented across all 18 Urban Basket stores nationwide. Customers appreciated the aesthetic value and eco-conscious message of the bags, making them a point of pride rather than just a utility.
The introduction of these bags not only strengthened brand perception but also reduced plastic bag usage by 70% in-store. TheGoldXM’s strategic packaging design played a crucial role in enhancing customer experience while staying true to sustainable values.
We’re proud to partner with brands like Urban Basket that are driving meaningful change — one bag at a time.
